Company description::
DiaTrak announced today that migration of IT hosting from servers in Flint, MI to a new hosting facility in Mountain Park, CA has been completed. The move comes as a reaction to a spike in member acquisition following the institution of a new marketing campaign. Company president, Brent Long, indicated that the new hosting environment provides more bandwidth and guarantees a better uptime percentage than the former hosting facility, but declined to comment on other issues related to the former hosts located in Flint, MI.
"Due to rapid growth following the launch of a new advertising campaign, we were forced to seek out a facility that could handle our increasing bandwidth requirements and provide an acceptable level of connectivity to our members," said Mr. Long. "We anticipate that the new hosting facility and servers will meet our needs over the course of the next year. Of course, if our marketing continues to exceed expectations we may be forced to upgrade again at an earlier time."
Another company resource indicated that the membership base has nearly doubled during the first four months of 2004, with approximately 75% of the current membership being in the United States. Marketing campaigns thus far have been directed primarily toward English-speaking patients, but it is rumored that internationalization efforts are underway that will provide both a French and a Spanish version of the site in the near future. Once multi-lingual features are in place, additional marketing will be done to increase membership in France, Spain, Mexico and South America.
DiaTrak is a privately-held diabetes solution company dedicated to providing easy-to-use "anytime, anywhere access" to blood glucose and dosage information for the Diabetic community. In addition, the company also has many users who are not diabetic. Non diabetic members typically consist of people on weight management programs, including lo-carb dieters who use the site for it's news area, weight tracking feature and a searchable version of the USDA food database that allows users to determine key data (such as carbohydrate, fat and sodium content) for over 10,000 foods. The company website is located at http://www.diatrak.com/. Additional inquiries may be forwarded to DiaTrak at P.O. Box 1321, McKinney, TX 75070. |
